JUANITO'S Teriyaki

 

BRIEF

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The popularity and acceptance of JUANITO'S Teriyaki continues to grow, which has led to the need to update their brand to align it with their new business vision. The development of a brand that has structure and the ability to adapt to different media as well as being very attractive and memorable is required.

 

SOLUTION

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The logo is inspired by portraying the essence of Juanito (the founder of the restaurant) in a caricature of when he was a child in Korea and how he discovered his passion for cooking. A brand was created that, like the restaurant, is to the liking of adults and children.

 

CULTURAL CONTEXT

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JUANITO'S is a Japanese and Korean food restaurant that has been very successful in the city of Ensenada thanks to the high quality of its products, its original recipes and its excellent service.