FABULA by ENTRETRES

 

BRIEF

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ENTRETRES is a group of people passionate about Mexican wines, who in the last 20 years have discovered the benefits of the valleys in Baja California, and thus today, offer a label that will undoubtedly be the beginning of a series of quality wines produced in the region.

 

SOLUTION

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For the concept we created a fable that recounts the dialogue of a rabbit with the moon. Inspired by the story, an illustration was made that synthesizes our story. For printing, a paper with a smooth texture and hot stamping was used. A QR was generated that links you to a landing page where you will find the complete history, technical details of the product and even place orders online.

 

CULTURAL CONTEXT

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90% of Mexican wine is produced in Baja California, with more than 150 wineries. The Wine Route includes Valle de Guadalupe, San Antonio de las Minas, Ojos Negros, La Grulla, Santo Tomás and San Vicente. In addition to landscapes surrounded by nature, in the Valle de Guadalupe there is an excellent and varied gastronomic offer.